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Maison ELLE Paris Opening

ELLE ENTERS THE WORLD OF HOSPITALITY

ELLE, the world’s leading fashion and lifestyle media brand, is opening its first hotel, ‘Maison ELLE Paris’, just a stone’s throw away from the Champs-Elysées.

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ELLE 100 WOMEN

THE CHANGE MAKERS

Whether internationally acclaimed or locally admired, these
100 women are shattering glass ceilings, campaigning,
creating, changing minds, and winning our hearts.
Nominated by the teams behind all 45 editions of ELLE
International, this list of incredible change-makers, in no
particular order, is a timely reminder of the soft power
and seismic influence women hold in all fields.
Prepare to be 100% inspired!

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ELLE Hospitality

ELLE is the first fashion and lifestyle media brand to enter the hotel industry, with the launch of ELLE Hospitality. This new venture will be centred around two concepts; “Maison ELLE” in the heart of urban cities, the first of which will open in Paris, and “ELLE Hotel”, which will encourage escapism and discovery with its first opening in Jalisco in Mexico.

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ELLE & DECO UKRAINE SUPPORT

Discover ELLE US latest article : Making A Magazine In The Middle Of A War: Checking In With ELLE Ukraine’s Editor-In-Chief
The ELLE Family stands together in support with Ukraina and with our friends and colleagues at ELLE & ELLE Deco Ukraina

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ELLE International Fur Free

ELLE magazine is proud to announce that it has committed to ending the promotion of animal fur in its pages and online.
The commitment follows dialogue between ELLE brand owner, Lagardère Group, the Humane Society of the United States, Humane Society International and Creatives4Change.

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CARTIER

To create a campaign of an unprecedented scale and immersiveness, we defined variety of content as the keystone of this project, both on print and digital media. An exclusive campaign adapated locally in 15 countries.

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Breitling - Women on a mission

Breitling’s Spotlight Squad is made of strong, purposeful women (Charlize Theron, Misty Copeland, Yao Chen) whose values perfectly resonate with the ELLE readers. They seize opportunities, break boundaries and dedicate themselves to shining a light on issues they care about. Through our shared values and our glo-cal approach ELLE and Breitling champion a women’s narrative filled with action, purpose, and pioneering spirit.

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ELLE Green Issues

The ELLE brand celebrates Earth Day with a “Green” Issue in more than 30 countries

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Piaget

CHASE YOUR PASSION

Piaget’s Possession and Limelight Gala collections are crafted with extraordinary savoir-faire and a passion for women who control their own destiny. Passion will be the key element to retranslate the essence of the Maison Piaget. We created 4 films, to meet with 4 cosmopolitan and authentic women who make their passion their priority in life, shining a light on Piaget’s creations.

Through this series of co-branded films, ELLE takes advantage of being fully immersed in the lives of each woman to highlight the design, refinement and femininity of Piaget jewellery.

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Dior

ELLE x DIOR

By leveraging on ELLE’s styling expertise, we showcased the Lady Dior’s way to be endlessly interpreted, to inspire different trends and yet remain timeless, in order to be an eternal must-have for all women.

We followed 4 different ELLE ladies crossing paths through the city avenues with the aim of illustrating “a day in their life”.

We showed how through the styling versatility of the Lady Dior each young woman can express her individuality from work meetings to late night parties.

ELLE created for DIOR a story of complicity and glamour, thus maximizing engagement with luxury millennials.

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Sofitel

‘LIVE THE FRENCH WAY’ WITH SOFITEL

ELLE created a digital campaign to position the French luxury hotel chain Sofitel as an ambassador of modern French ‘Art de Vivre’ around the world. Through an immersive ELLE article offering French-inspired lifestyle tips, and a series of films, three ELLE women shared how they ‘Live The French Way’ wherever they are, inspired by the allure of French style that Sofitel embodies.

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Balmain

HOW TO BE A BALMAIN GIRL

To focus on the signature style threaded through Balmain’s fall 2019 handbag line, we produced a unique article based on the concept “How to be a Balmain girl”.

The photoshoot by Chris Schoonover in the chic street of NYC highlighted Balmain’s latest handbag.

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Laurent Perrier

THE 7 DOS AND DON’TS OF CHAMPAGNE

To focus on the unique know-how of Laurent-Perrier, we produced a unique print and digital article relying on the tips of a Laurent-Perrier champagne expert.

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Calvin Klein Watches & Jewelry

“THE BEAUTY OF FIRSTS”

First times make us who we are, and it’s never too late to incorporate them into our life.

To raise awareness of the new CK Watches & Jewelry campaign No Time Like The First, we shared portraits of 4 ELLE women who each expressed their individual talent and shared their most important first time.

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Japan National Tourism Organization

Travel is a language that speaks consistently and internationally within the ELLE audience.

Showcasing our expertise in travel guides, we created a tailor-made 100% print programme for a culinary and relaxing experience in Japan.

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Louis Vuitton

“A DROP, AN EMOTION”

The ELLE x Louis Vuitton campaign was created to raise the profile of 9 unique fragrances. We decided to give each of them a visual expression by giving life to the feelings it provokes.

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