LAUNCH OF ELLE IN LITHUANIA

Lagardère News announces the arrival of ELLE, the world‘s number one female media brand, into the Lithuanian market, in partnership with the local publisher VšI Mados Akademija. The website and social platforms have been launched on 2024 January 1st, and the first magazine issue has hit the newsstands on February 1st. With 45 ELLE editions around the world and an international network reaching more than 200 million people globally, the brand has the ambition to establish itself as a key player in Lithuania‘s fast-changing media industry.

Constance Benqué, CEO of ELLE International and President of Lagardère News, shared: “This new venture with VšI MADOS AKADEMIJA, a solid and trustworthy partner, will enable the development of ELLE in this new territory. I am confident that ELLE’s unique point of view on fashion, beauty, culture, society, and lifestyle, together with our highest standards of journalism, will inspire women in Lithuania and resonate with them.”

“We are very excited to welcome ELLE Lithuania within the ELLE family. We fully believe in the local team‘s ability to convey the values of ELLE to the Lithuanian audience. Together, with the support of our experienced international team, we cannot wait to begin what will undoubtedly be a wonderful journey.“ says François Coruzzi, CEO of ELLE International Licenses.

“As publishers, it is important for us to not only maintain high international standards, but to continuously raise them. I am delighted that ELLE, the world’s strongest female media brand, has decided to enter the Lithuanian market together with our team. This is a meaningful milestone in the Lithuanian fashion and publishing world. I believe that, together, we will be able to offer readers a lot of diverse and high-quality content, and that we will not only be the storytellers, but also the creators of the story itself. We will strive to convey this in our new projects with ELLE,” says Tadas Bruzgulis, Director of ELLE Lithuania.

“I thank the ELLE family for their trust and I believe that, together, we will create a unique and fascinating magazine which will become a new staple in every Lithuanian readers‘ collection. We are very pround to have launched the very first issue of ELLE Lithuania on February 1st,” says Irina Sinė, Editor-in-Chief of ELLE Lithuania.

About ELLE International
ELLE is the world‘s number one female media brand. The ELLE network today reaches 32 million readers and more than 90 million unique visitors per month on 56 local websites. Including social networks, the ELLE audience consists of more than 200 million.
The network comprises 80 international editions, including 45 ELLE and 25 ELLE Decoration, published under license in 42 countries with partners such as Hearst, Burda, CMI and Aller.
In addition, it includes a non-media licensing activity (fashion, beauty, decoration, services, etc.) with 190 licenses selling in more than 80 countries.
Lastly, an exclusive international advertising sales house commercializes the advertising spaces in the magazines and digital platforms of all ELLE editions to international advertisers, thanks to a network of 30 representative offices from around the world.
More at: www.elleinternational.com

About Lagardère Group
Lagardère Group, owner of the ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through license contracts:
– With Hearst Magazines, publishing 12 editions of ELLE and 10 editions of ELLE Decoration, in 12 countries
– With CMI, Burda, Aller and 24 other partners in 30 countries, publishing 34 editions of ELLE and 15 editions of ELLE Decoration.
Lagardère Group is a world leader in the publication, production, transmission, and distribution of content, whose powerful brands leverage their virtual and physical networks to attract and enjoy targeted audiences.

About VšĮ Mados Akademija
VšĮ Mados Akademija, with a history of almost 15 years, is a vanguard in the Lithuanian fashion industry. Renowned for publishing influential magazines and books, the company also organises fashion seminars, lectures, high-profile events while collaborating with industry professionals. A catalyst for introducing global fashion trends to Lithuania, VšĮ Mados Akademija introduced ELLE, a major fashion network and the newest magazine in the Lithuanian market in 2024.