05 October 2023 – Hearst UK, the leading premium content and experience business, has today
announced the launch of ELLE COLLECTIVE, a new fashion and beauty membership programme from
the team behind ELLE UK. Members will receive access to exclusive fashion and beauty content,
inspiring advice from industry experts, and curated offers and experiences.

ELLE COLLECTIVE invites readers to experience the world through the lens of an ELLE editor; members
will have the opportunity to join a community of fellow fashion, beauty and culture enthusiasts, and
access exclusive virtual and in-person events with the opportunities to meet prominent designers,
stylists, make-up artists, authors and the ELLE editorial team.

ELLE COLLECTIVE membership costs £149 a year and includes the new ELLE App, an annual print
magazine subscription, bonus member-only content, a weekly newsletter and exclusive offers and
events. To celebrate, Founding Members can join for a rate of £125, which will include the 2023 ELLE
Beauty Advent Calendar (value £575) for any sign-ups between 5th October and 27th November 2023
(while stocks last).

Kenya Hunt, Editor-in-Chief of ELLE UK, says: “We are very excited to launch ELLE COLLECTIVE and
look forward to deepening our connections with our ever-growing and engaged audience. The ELLE
team and I have always thought of our world of contributors and readers as a community in which we
all learn from each other — rather than the old model of editors speaking to readers from “on high.”

ELLE COLLECTIVE feels like a natural next step in our evolution.”

Katie Vanneck-Smith, CEO, Hearst UK, says: “At Hearst UK, we’re always looking for ways to bring our
brands to life in new and exciting ways. ELLE COLLECTIVE will allow us to create stronger, deeper, and
even more valuable relationships with both new and existing customers, whilst creating new
opportunities for our partners.”