Taken over by AA Editions in 2018, ELLE Switzerland has established itself as one of the leading women’s media in French-speaking Switzerland. Building on its successes, the brand started an ambitious digitalization plan, with a new site, an increased social media presence, and the recruitment of three additional employees.

Elle.ch, the number 1 ambition

Active since December 2023, the new elle.ch site covers all the latest news on fashion, beauty, lifestyle, culture, society, gastronomy and astrology in Switzerland.

The aim is to make elle.ch the most viewed women’s website in French-speaking Switzerland. To make this happen, three new team members and a team of ten freelance journalists have been recruited. ELLE Switzerland also intends to rely on the syndication of international topics from the ELLE network, and also on collaborations with French-speaking content creators.

A dedicated strategie for social media

As well as this new website, ELLE Switzerland is also developing an ambitious strategy dedicated to social media. Currently focused on Instagram, the brand has more than 13 000 followers and has the highest engagement rate among women’s media in French-speaking Switzerland.

In the next few years, ELLE Switzerland aims to become the number 1 French-speaking women’s media outlet on Instagram (currently number 2). The brand also plans to develop its TikTok account in the course of 2024 with a weekly video, as well as its presence on LinkedIn with articles focused on careers and emancipation.

Innovation and Inclusion:

In order to develop its ambitious digital strategy, ELLE Switzerland has relied on several leading local enterprises (Up To You, Novatix, Bright, etc.). The women’s brand can also count on significant strategic and technical support from Lagardère News, owner of ELLE’s worldwide licenses, with a network of 45 ELLE editions and a global audience of more than 200 million people.

From the editorial point of view, the various digital relays of ELLE Switzerland proudly feature exclusive content. Thus, for its first “Digital Cover”, ELLE Switzerland has collected a preview of the confidences of the Franco-Swiss personality Nabilla Vergara. The brand is also continuing its policy of inclusivity (choice of subjects and especially photos) and has also committed not to promote animal fur, like all ELLE editions around the world.

Useful links :

Site web : https://elle.ch/

Instagram : https://www.instagram.com/ellesuisse/

TikTok : https://www.tiktok.com/@ellesuisse

Linkedin : https://ch.linkedin.com/company/elle-suisse

About ELLE Switzerland:

Taken over in 2018 by Anne-Marie Philippe (editor-in-chief), Admire Acifi (editor-in-chief) and Alexandre Prior (Managing Director), the Swiss edition of ELLE Magazine is published every two weeks and has around 25 000 readers. The ELLE Switzerland team consists of now ten employees and a dozen journalists. AA Editions is also in charge of the Swiss edition of Paris Match magazine.

* Engagement rate refers to the ratio of likes and comments to the number of followers. Analysis carried out thanks to Social Blade.