ELLE ANNOUNCES THE DEBUT OF “ELLE HOSPITALITY”, A NEW GLOBAL HOTEL VENTURE SET TO PREMIERE IN 2022
(PARIS) – The internationally renowned brand, ELLE, is excited to announce its debut into the hospitality world with the launch of ELLE Hospitality, which comprises two new boutique concepts Maison ELLE and ELLE Hotel. The bold new venture marks an important step in the brand’s lifestyle and experiences evolution, as it is the first of its kind from a global media group. Owned by French Lagardère Group, ELLE has its headquarters in Paris, where the first Maison ELLE is scheduled to open this fall.
As a brand, ELLE has been constantly innovating since its inception in 1945 as a pioneering lifestyle women’s magazine and today is considered the world’s largest fashion media brand – now pioneering into different sectors of the lifestyle industry with its foray into hotels. At the heart of the brand’s mission is to offer global experiences, translating ELLE’s emphasis on style and women’s empowerment values into desirable consumer products. While continuing to develop its traditional sector of activities focused on fashion, beauty and accessories, ELLE has already been expanding into the experiential and services that can be found on ELLE Boutique, which has unveiled the opening of ELLE branded Cafés, Beauty Salons and Spas in many countries.
As the brand continues to look beyond its core publishing business and expands globally in the world of experiential services, the introduction of ELLE Hospitality aims to address their customers desires with lifestyle-focused destinations and stylish accommodations, through the two new concepts, Maison ELLE and ELLE Hotel – that are soon to be explored by today’s savviest of travelers, who seek to be hyperconnected to the places and communities they visit.
Central to the brand’s DNA and heritage, ELLE Hospitality celebrates women, design and craftsmanship, while conscientiously adapting to the environment and culture of each location where they are. ELLE’s venture into the hospitality industry will become a revival of their existing magazine experience. These hotels will play a strong role in immersing the guests into everything ELLE demonstrates throughout their iconic magazines.
ELLE Hospitality has carefully aligned itself with three real estate and hospitality group partners, who are leaders in their unique locations and also known for developing disruptive and innovative concepts in design, architecture and experiences. These include:
– ACTUR in Mexico – ACTUR is a real estate developer that also provides a platform for lifestyle hospitality and development investment in Mexico.
– STUDIO V in Europe – The newest hospitality group in partnership with esteemed Valotel group dedicated to brands’ conception and unique experiences with a focus on design and development of meaningful living spaces.
– Whitney Robinson International in Middle East- it is the world’s first 360˚ design-driven hospitality and real estate development company. The firm specializes in collaborations with the world’s most prestigious names in architecture, art, interior design, and fashion.
The first Maison ELLE – in partnership with Studio V, who will own and operate the hotel under the guidance of leading hotelier, Pascal Donat, President of French hospitality group, Valotel – is set to open in Paris, France in the fall of 2022 in the 17th district of Paris, near the Arc de Triomphe. It will have 25 guestrooms and suites and a spa. Future openings are planned in Paris, France and also across Europe and China. Maison ELLE, as a concept, aims to provide an accessible and convenient, home-from-home in the heart of its city, for the fashion-forward traveler who is eager to experience it authentically. It is positioned to be affordable for the consumer, who have the flexibility to enjoy anything from a weekend break, to live and work remotely for an extended stay. ELLE brand loyalists and new followers alike, will check into an urban hideaway, styled with chic décor and design influenced by the latest trends, and met with a highly personalized level of service. “Beyond the hotels themselves, our guests look for meaning and a sense of belonging. That’s why today, bringing to life a brand’s emotional connection with the consumer, through hospitality experiences and design, is central to our approach with Maison ELLE”, says Pascal Donat, CEO of Valotel and Studio V.
The first ELLE Hotel in partnership with ACTUR, will open in the spring of 2023 in Jalisco, Mexico, where the convergence of an eco-conscious, luxury lifestyle community is currently under development. This thrilling project is coming to a pristine stretch of Mexico’s Pacific coast and is setting a new precedent for land development by making environmental protection and sustainability a top priority.
The project’s CEO, Ricardo Santa Cruz, believes we are all “land stewards” and states that “everyone involved in the project is part of a family that is committed to the same goals. We all have a social responsibility to improve the quality of life of our neighboring communities and to safeguard the environmental preservation of the land in which we are living”.
The innovative spirit of ELLE will be reflected through its high-end hospitality concept where artistic designs and craftsmanship come to life, centered around cultural immersion that allows for a regenerative retreat for all. Central to its design concept, ELLE Hotel is leveraging local talent from aspiring female designers and artisans to imagine its guestrooms, suites and communal spaces.
Together with ACTUR, the ELLE Hotel is collaborating with the local community in Jalisco across Mexico on the intricacies of the design, which are soon-to-be unveiled. Beyond creating luxurious accommodation, it aims to bring a sense of balance, inspired by its natural surroundings and culture, in order to create a retreat that binds mind, body, and soul in a one-of-a kind paradise. The goal is also to establish curated connections: emotional ones with people, within the community, and meaningful ones with ELLE and its products that reflect the distinctive offerings of the brand.
“We are thrilled to launch ELLE into the world of hospitality. Our brand’s success to date has been thanks to our innovation, our special relationship with women and we are proud to continue to challenge the status quo, as we enter a new era of travel. Our two concepts, starting with the openings of Maison ELLE in Paris and ELLE Hotel in Mexico will present exciting gateways that will allow guests to see the destinations through a new lens and through ELLE’s vision” says Constance Benqué, Chairman of ELLE International and CEO of Lagardère News.
About ELLE Hospitality:
ELLE Hospitality offers global experiences as a partner for a better life through its two branches of Maison ELLE and ELLE Hotel. The two branches both serve to provide an authentic stay in the lifestyle segment of the hotel industry. Maison ELLE features boutique hotels around city centers all over the world, with convenience and practicality at its heart that still provides personalized levels of service. ELLE Hotel provides a more highend, experiential destination focused on being a regenerative retreat in a paradise place away from the urban life. ELLE Hotel will work with and involve local women across all levels from artisans to designers, empowering the female community further. Find out more about ELLE Hotel at https://fr.elleboutique.com/united-states/les-experiences/hotel/
About Lagardère Group:
Lagardère Group, owner of the ELLE & ELLE Decoration brands, is a global leader in content publishing, production, broadcasting, and distribution. These powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences. Lagardère Active Enterprises is the dedicated business unit of the Lagardère Group in charge of the brands’ extension programs inside the ELLE International company. Their scope is vast with 45 editions of ELLE and 29 editions of ELLE DÉCOR worldwide. In 80 countries, ELLE is a powerhouse brand with a non media presence that contains more than 150 licensees such as, three ELLE Café licenses, 2 ELLE Salon licenses and 1 ELLE Spa license.
ACTUR is a real estate developer that also provides a platform for lifestyle hospitality and development investment in Mexico. ACTUR focuses on low-density projects with a sustainable approach to land development. A developer completely dedicated to respecting nature within an exceptional ecosystem. ACTUR combines master development experience, a strong commitment to the community, extensive quality research, and integrative teamwork with each step. Redefining sustainable development in complete harmony with the local community intertwined with nature.
About Studio V:
Studio V. Hospitality is a subsidiary of the Valotel Group (French hotel group founded in 1973), dedicated to brands’ conception and unique hospitality experiences. Studio V. Hospitality’s concern is about brands’ universes and hospitality experiences in order to design and develop meaningful living spaces, while also providing a real support and marketing input to the hoteliers.
About Whitney Robinson International:
Whitney Robinson International is a champion of the design world, continually endeavoring to support and advocate for individual creatives and the industry at large. The company is proud to be based in Manhattan, but is composed of a team of truly global citizens.