Lagardère Advertising

Lagardère Advertising - Generalhttp://www.lagardere-advertising.comRSS généralDID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW9 Lagardère Active’s ELLE network expands with the launch of ELLE Australia, meaning there are now 44 editions published in 5 continents. Elle Australia will be launched in the European spring of 2012 and published by a joint venture between the Australian publisher, ACP, and the American publisher, Hearst. This launch will strengthen the ELLE International Network, which is already the world leader in the upscale women’s magazine’s market, owning 29% of the advertising market. The ELLE Network consists of: - 21 million readers worldwide - A total circulation of 6.6 million copies per month - 85,000 editorial and 51,700 advertising pages each year - 28 websites worldwide which have received 22 million unique visitors. The Lagardère International Ad sales house, Lagardère Global Advertising network, will represent this new edition worldwide. DID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW8 ELLE will launch ELLE COLLECTIONS in Denmark at the end of January 2012. The publication is already proving very popular in several other countries since its launch in the UK. The 120 page fashion Bible is a cornucopia of everything the coming season has to offer, packed with fashion and beauty straight from the catwalk in the five great fashion meccas: New York, Milan, London, Paris and Copenhagen. ANNIVERSARIEShttp://www.lagardere-advertising.com/News/General/ANNIVERSARIES3 To celebrate ELLE Japan’s 15th birthday, several projects, including a Parisian Lifestyle feature, have been launched. Japan's leading upscale hotel chain, HOSHINO RESORT, has offered ELLE’s online users accommodation coupons to 20 high-class resort hotels and a special event in collaboration with Chanel will be held at the end of November exclusively for ELLE Japan’s online users, with special guest Kiko Mizuhara, Japan’s women's fashion icon. And to add to the occasion, Japan’s online ELLE SHOP has put some special items on sale. ANNIVERSARIEShttp://www.lagardere-advertising.com/News/General/ANNIVERSARIES2 As ELLE.fr celebrates its 15th birthday, the ELLE online network, comprising of 26 websites, is in its element. With an average of 1 million unique views a month, the ELLE online network is approaching a total of 25 million unique views and 360 million pages viewed! To celebrate its birthday, a party was held in Paris’ ELLE Decoration suite, designed by Jean Paul Gaultier. Journalists, bloggers and few other lucky individuals were invited to party in this spectacular setting opposite the Eiffel Tower! Elle.fr editors plunged back in time so that the journalists could share memories on what they were listening to, watching and reading in 1996. ANNIVERSARIEShttp://www.lagardere-advertising.com/News/General/ANNIVERSARIES On its first birthday, with 295,000 unique visits and 2.2 million pages viewed, the Psychologies’ iPhone application finds itself in second place among all OJD registered feminine applications. WHAT'S NEW WITH IPAD?http://www.lagardere-advertising.com/News/General/WHAT-S-NEW-WITH-IPAD7 <a href="/Media/Files-public/2011-11-ELLE-ONLINE-Germany-iPad-app-EN-PDF-0-70-Mo" target="_blank">Click here</a> to find out more about Germany’s new iPad application, which will be available from November 2011, and to see details of the ELLE ONLINE iPad offer. WHAT'S NEW WITH IPAD?http://www.lagardere-advertising.com/News/General/WHAT-S-NEW-WITH-IPAD6 After the success of Public’s Smartphone app, it is now launching an app for iPad and updating its iPhone version. Public’s app is the first which focuses on celebrity news and allows its users to access things such as the latest celebrity scoops, photos, fashions and videos… Public’s Editor-in-Chief, Nicolas Pigasse, states that “Public finds itself now, more than ever, as the leader of the Celebrity news’ sector”. The celebrity news pioneer and multi-media brand comprises of a weekly glossy, which sold 406,849 copies in 2010; it was the forerunner of celebrity news websites: public.fr was relaunched in February 2011 and has already had over 1.5 million unique visitors; and its iPhone app was the first of its kind in 2009, now available on all Smartphones and for iPad, and has had over 443,262 unique visitors. DID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW4 The International Luxury Business Association organized the third edition of the ‘Luxury Outlook’ conference in the Shangri-la Hotel in Paris on 24th November. Lagardère Global Advertising supported this conference, alongside Ipsos and Boston Consulting Group. With the contribution of high-level professionals, the International Luxury Business Association offered a cross analysis of three major, developed markets, (Germany, USA and Japan). The conference aimed to discuss and find solutions to the challenges that these 3 major markets pose for the Luxury industry’s professionals, by focusing on questions such as: - How do we master and foster the loyalty of the “Ultra-Wealthy” Americans whose numbers keep increasing? - How do German customers relate to luxury and what does that relationship imply for brands? - Is the Japanese younger generation going to take over from their elders or have they completely shifted away from the consumption of luxury products? If you wish to find out more information about this conference, please click here: <a href="http://www.luxuryoutlook2011.com%20" target="_blank">www.luxuryoutlook2011.com </a> DID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW3 Arnaud Lagardère, Lagardère SCA’s General and Managing Partner, has decided to appoint Denis Olivennes as chairman and CEO of Lagardère Active, replacing Didier Quillot. Denis Olivennes was previously the head of the FNAC group and more recently the general director of the radio station, Europe 1, a post he will be keeping along side his new role. DID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW2 ELLE DECORTATION TAIWAN is launching a new supplement which will be called ELLE Taiwan. The next issue is scheduled for May 2012. DID YOU KNOW?http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW Be, the 360° brand for chic 30-year-olds, is developing well in areas other than the magazine and web. 4,700 people participated in the Galeries Lafayette – Be fashion show; 45 episodes of ‘Welcome to the Hive’ are broadcast each year, a series which appears on June and be.com; and there are 6 hits to discover each week when listening to Be Radio online. From 1st October, the unedited weekly television series ‘Welcome to the Hive’, which is broadcast on June, Be.com and the iPhone app, will unveil the backstage workings of the editorial team and its writers in its 3rd consecutive season. WEB FOCUS!http://www.lagardere-advertising.com/News/General/WEB-FOCUS!7 The new homepage of ellechina.com went online on September 1st. It is fresher and brighter, while the content presentation is more concise and upscale, focusing mainly on “fashion”, “beauty”, “luxury” and “celebrity” topics; fully meeting the needs of high-end advertisers and users. www.ellechina.com WEB FOCUS!http://www.lagardere-advertising.com/News/General/WEB-FOCUS!6 Be, a community brand, has also been well received on the web: - Today, the website www.be.com consists of a very active community of 150,000 members and is permanently updated by team of 7 bloggers with a rush of trends, big and small. It has had 574,000 unique views. - The Be iPhone app, whose newest version was launched just before the summer, has had over 100,000 downloads. This app allows its users to stay up to date and to interact with the Bee community. - Be’s Facebook page already has over 30,615 fans, just a year and a half after its launch. WEB FOCUS!http://www.lagardere-advertising.com/News/General/WEB-FOCUS!5 With more than 16 million individual visitors in June 2011, Lagardère Active is the leading media company on the internet for the second time in a row and with all sectors taken into account, the media group holds 9th place. The group’s site audience has increased by 6% since June 2010. In the women’s segment, Doctissimo, remains at the top (with nearly 8 million views) and Elle.fr, the best website for upmarket women, has risen by 7% since last month (with 1.9 million views). Guilli.fr dominates the youth sector experiencing a 32.6% rise in 1 year. Entertainment has seen a 22% rise over the past 12 months, with première.fr totalling 3.7 million views. Finally, boasting more than 1 million views, public.fr finds itself among the top 3 celebrity sites. WEB FOCUS!http://www.lagardere-advertising.com/News/General/WEB-FOCUS!4 Lolicats, Elle.fr's very first webseries launched in Spring this year, has received the award for best webdrama at the TV drama festival in La Rochelle, France. ELLE.fr was the first women’s website in France to offer its users a unique web-fiction series and was exclusively broadcasted on Elle.fr every Monday between April and July 2011. This fun series featured four strong personalities, in a witty, offbeat and engaging tone. Lolicats is the light-hearted story of three endearing young women and a young man immersed in creating a business in the fashion industry. <a href="http://videos.elle.fr/channel.php?channel=iLyROoafYw5s" target="_blank">http://videos.elle.fr/channel.php?channel=iLyROoafYw5s</a> WEB FOCUS!http://www.lagardere-advertising.com/News/General/WEB-FOCUS!3 ELLE.fr invites users to discover a more structured website, with an enhanced visual identity, placing emphasis on pictures and on clearly identified, listed content. The new website features special reports answering Elle users' needs, features ELLE Videos on all pages and offers quick, easy access to the latest content and share buttons of popular social networks. This enables the Elle team to be more responsive and lively in the way it covers breaking fashion, beauty, social news, and to offer the Elle users a more dynamic site, opening debates and featuring the latest trends: - Fashion: "I love, I hate", a place for Elle editors to express their opinions. - Beauty: "Ethnic Beauty", providing advice and a selection of hair and beauty products. - Both Fashion & Beauty: "I confess, I cannot resist" editors’ share their favourite shopping must-haves. The overall goal of the revamp is to build a closer relationship between users and editors, by clearly identifying and embodying the Elle.fr team, using "I" in the titles and highlighting pictures of editors. WELL DONE TO...http://www.lagardere-advertising.com/News/General/WELL-DONE-TO7 ELLE US has seen an increase of 3% in comparison to 2010, selling 1,132,860 copies between January and June 2011. WELL DONE TO...http://www.lagardere-advertising.com/News/General/WELL-DONE-TO Be, the high-end women’s generational magazine aimed at stylish thirty-year-olds, confirms its success in the new weekly woman’s magazine market. With: - Excellent results this summer: Kiosk sales of the weekly magazines have gone up by over 18.5% (July-August 2011) in comparison to last summer; - Selling 171,392 copies, (DSH OJD 2010/2011) the magazine’s circulation has surpassed that of the year it was launched and has surpassed initial expectations by more than 7%. Be has been a success in the digital realm as well: to date, the Be.com community counts 150,000 members, the Be iPhone app has been downloaded over 100,000 times and the Be Facebook page has 30,615 fans! WELL DONE TO... http://www.lagardere-advertising.com/News/General/WELL-DONE-TO6 The judges at the Periodical Publishers Association Awards awarded ELLE DECORATION UK with first prize and described it as “a spectacular editorially-led reinvention of the magazine. The title showed fantastic growth in a tough market and is an excellent product with every page grabbing and keeping the reader’s attention”. ELLE DECORATION UK has seen a rise of 5%, selling 70,323 copies between January and June 2011, their “highest circulation figures ever” said Michelle Orgundehin, who was awarded a Highly Commended award as Editor of the Year 2011. WELL DONE TO... LAGARDERE’S FRENCH DECORATION MAGAZINES http://www.lagardere-advertising.com/News/General/WELL-DONE-TO-LAGARDERE-S-FRENCH-DECORATION-MAGAZINES3 With a circulation of 144,876 copies in the year 2010-2011, CAMPAGNE DECORATION has seen a 1% rise from its 2009-2010 circulation figure of 143,203 copies.