Lagardère Advertising - Creative Solutions

Lagardère Advertising - Creative Solutionshttp://www.lagardere-advertising.comRSS Creative SolutionsINTERNATIONAL CREATIVE SOLUTIONShttp://www.lagardere-advertising.com/News/creative-solutions/INTERNATIONAL-CREATIVE-SOLUTIONS4 SOFITEL chose LGA for their worldwide online campaign announcing their World Tour competition! As part of its “Life is Magnifique!” campaign, Sofitel, for the first time ever, has decided to launch an advertising campaign on a worldwide scale. Lagardère Global Advertising, alongside the ELLE online local teams, have exclusively coordinated and produced a web campaign with integrated look, feel and content which will be rolled out across 5 countries (France, USA, UK, Germany, China) targeting both urban and modern women, in keeping with the brand image. INTERNATIONAL CREATIVE SOLUTIONShttp://www.lagardere-advertising.com/News/creative-solutions/INTERNATIONAL-CREATIVE-SOLUTIONS2 Rolex chose ELLE to reinterpret the role of a watch in women’s every day look, reinforcing their position as the brand that represents female power and allure. An exclusive partnership was formed between Rolex and the ELLE network via an infomercial consisting of 6 pages in 21 international editions. A highly-charged and sexy photo shoot, carried out by David Oldham, reveals the look of 4 modern women adapted to exude the iconic and powerful masculine look. The campaign was orchestrated from start to finish by the LGA teams in Switzerland, England and Paris (Headquaters). The infomercial was published in the ELLE January 2011 edition across 21 countries: Canada, China, Denmark, Spain, France, Finland, Germany, Greece, Holland, Hong Kong, Italy, Mexico, Norway, Portugal, Singapore, South Africa, Sweden, Taiwan, Thailand, Turkey and the USA. INTERNATIONAL CREATIVE SOLUTIONShttp://www.lagardere-advertising.com/News/creative-solutions/INTERNATIONAL-CREATIVE-SOLUTIONS3 To highlight the Packard Bell brand’s make-over, Lagardère’s Creative Solutions Department launched an exclusive and colourful online communication on the ELLE Network. Capitalizing on the colour red alongside Packard Bell’s new concept, they created an innovative and playful competition in 6 countries with brand new laptops as the prizes. Concept: “LIVE THE RED EXPERIENCE” – Turn your world red and win a laptop! An exclusive online campaign: A bespoke microsite was created including a genius photography studio which allowed users to customize their photos with image and sounds effects. The microsite was accessible from homepage customization, ad banners and newsletter banners on 6 ELLE websites, launched in the following countries: United Kingdom, Italy, France, Germany, Spain, and Russia. The campaign was online from 29/11/2010 until the 06/02/2011. INTERNATIONAL CREATIVE SOLUTIONShttp://www.lagardere-advertising.com/News/creative-solutions/INTERNATIONAL-CREATIVE-SOLUTIONS Lagardère Advertising’s creative solutions team offer tailor-made communications for global effectiveness. The dedicated team realise the advertisers objectives through creating one centrally controlled product that is then adapted locally in each country. A one-stop creation and production team for maximum efficiency. MANGO http://www.lagardere-advertising.com/News/creative-solutions/MANGO-ELLE “MANGO VIRTUAL BACKSTAGE” MANGO & ELLE An international tailor-made global concept created for MANGO: HAVE YOU EVER DREAMT OF HAVING A STYLING SESSION WITH A PROFESSIONAL? GET YOUR CHANCE WITH MANGO AND ELLE! For their Fall 2009 collection, MANGO has decided to create, together with the ELLE Network, an exclusive experience through a tailor-made website (mangobackstage.com), offering readers and fashionistas a playful and original way to find their ultimate style. By entering MANGO’s virtual backstage at mangobackstage.com, web users will be able to play and create their ultimate outfit among selected pieces of clothing from the new collection. They can also find out about the model wearing their outfit and get some advice and tips from an ELLE stylist on how to spice up their style. Through an international competition, this partnership will also offer the ELLE community a chance to win: 1- A 20% special discount in MANGO stores (voucher to be printed on the website). 2- A styling session with an ELLE stylist + 150 Euros to spend in store. For that, the ELLE community will have to deposit their voucher in local MANGO stores concerned by the global operation. Concept: “ELLE & MANGO VIRTUAL BACKSTAGE” An international campaign : 1 website available in 11 different countries (and languages): <a href="http://WWW.MANGOBACKSTAGE.COM" target="_self">WWW.MANGOBACKSTAGE.COM</a> Countries : BELGIUM, TURKEY, THAILAND, UK, HOLLAND, RUSSIA, CZECH REPUBLIC, ITALY, FRANCE, SPAIN, HONG KONG Date : September / November 2009 NOKIA N97 http://www.lagardere-advertising.com/News/creative-solutions/NOKIA-N97-ELLE-WIDGET "FASHION AT YOUR FINGERTIPS" NOKIA N97 & ELLE WIDGET An international tailor-made campaign created for NOKIA: In October 2009, NOKIA is launching a new version of the N97 terminal, dedicated to a feminine target. LAGARDERE ACTIVE has developed a ELLE widget to be embedded in the lite version of NOKIA's phone. THe widget will also be downloadable on OVI and on 3 other NOKIA devices. The ELLE widget has been launched in English and will be developd in other languages according to ELLE local editions. It is divided into four categories: News, People, Runway, and Astrology. In France, the ELLE widget comes with eight exclusive categories: News, Mode, People, Beauté, Cuisine, Tests et Quiz, Astro, Love & Sexe. A MUST-HAVE FOR ANY WOMAN WHO WANTS TO BE CONNECTED TO THE FASHION UNIVERSE 24/7! To communicate on this exclusive partnership with ELLE and NOKIA, the Creative Solutions Department produced a multimedia campaign to present the phone's devices and the ELLE widget. Concept: 'FASHION AT YOUR FINGERTIPS' Nokia connects you to up to the minute fashion with the ELLE widget A mutimedia campaign: 5 ELLE Websites: AD BANNERS (Flash players + MPU or Top banners, on home page or on fashion section) 7 ELLE Editions: 1 SIMPLE EDITORIAL PAGE Countries: PRINT: UK, CHINA, INDIA, MIDDLE EAST, FRANCE, ITALY, USA WEB: UK, CHINA, FRANCE, ITALY, USA Date: October / November 2009 HAUTE-COUTURE COMMUNICATIONhttp://www.lagardere-advertising.com/News/creative-solutions/HAUTE-COUTURE-COMMUNICATION To create a buzz around the Plantronics stylish headset in a fashionable environment, the Creative Solutions Department set an exclusive partnership with ELLE and produced a multimedia communication federated by a dedicated website including an exclusive offer and contest for the ELLE community. Have a look : www.discovery925.com Concept: HAUTE-COUTURE COMMUNICATION This is your chance to win a diamond encrusted accessory Multimedia campaign : mixing advertorials + ad banners on ELLE network, and a dedicated website for an international campaign Countries :Germany, Sweden, Denmark Date : On sale/online April 2009 SMART http://www.lagardere-advertising.com/News/creative-solutions/SMART-STYLISH To support the launch of the new Vaio and create a buzz in a fashionable environment, the Creative Solutions Department set an exclusive partnership with ELLE and produced a multimedia communication federated by a dedicated website including an international quiz. Have a look : vaio.eu/vaiop Concept : SMALL & STYLISH What’s missing in your handbag? Your new season’s must have! Multimedia campaign : mixing advertorials in 5 countries + homepage customization with ad banners on ELLE network, and a dedicated website for an international campaign Countries : Italy, France, Germany, Spain, Russia Date : On sale/online March 2009