Our expertise

Our marketing expertise

 

In order to support our advertisers in the development of their international strategies, Lagardère Global Advertising offers a wide spectrum of global insights and services, delivered in a simple and accessible manner through a wide variety of cutting-edge tools.

The LGA Marketing department provides advertisers with in-depth expertise in a large number of media (magazines, newspapers, web, mobile, tablets, TV, Radio), markets (45 markets across the world) and target groups (luxury fashion consumers, design consumers…).

The department is comprised of experts who have a strong international background and a multimarket vision.




We offer

Exclusive International Surveys
Understand your international customers!

We co-operate with renowned international institutes (IPSOS media, Ipsos Trends and Prospective) and associations such as the International Luxury Business Association to produce international surveys dedicated to fashion, beauty and design markets worldwide.

  • World Luxury Tracking: Yearly Barometer, Target - Luxury buyers
  • World Design Tracking: Yearly Barometer, Target - Design buyers
  • Women & Luxury Media Brands Worldwide: 2012/13 Survey, Target - Fashion & Accessory buyers

International Advertising Monitorings
Track international investments efficiently!

We provide our media brands with many tools, ranging from macroeconomic media forecasts to details of media investments across a variety of different titles, channels, and websites. We offer:

  • International advertising forecasts
  • Access to world-leading media ad tracking surveys (KANTAR MEDIA, NIELSEN…)
  • Exclusive LGA monitoring of upscale women’s magazines across the world (44 countries, 200 magazines) by Kantar
  • Exclusive LGA monitoring of upscale decoration’s magazines in main countries (10 countries, 50 magazines) by Kantar-NEW

International Media Performance
Find the best media outlets for your targets!

We offer our advertisers access to the world’s best local audience surveys (One, Premium, NRS…) & media market research (TGI, TDW, AMIC). We evaluate the performance of our media and their competitors through multi-national rankings, schedules and duplication tables.

International Media Landscape
Delve deeper into media brands worldwide!

We centralise detailed information about the competitive set of our media and have a global vision of the media brands. We can provide our advertisers with an overview of the media landscape in a large number of countries.


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