SMART & STYLISH

SMART & STYLISH

To support the launch of the new Vaio and create a buzz in a fashionable environment, the Creative Solutions Department set an exclusive partnership with ELLE and produced a multimedia communication federated by a dedicated website including an international quiz. Have a look : vaio.eu/vaiop

Concept : SMALL & STYLISH What’s missing in your handbag? Your new season’s must have!

Multimedia campaign : mixing advertorials in 5 countries + homepage customization with ad banners on ELLE network, and a dedicated website for an international campaign Countries : Italy, France, Germany, Spain, Russia

Date : On sale/online March 2009

• By Country
• By Media
• By Category
• By Brand
• By Target
• By Creative Solution