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NOKIA N97 & ELLE WIDGET
NOKIA N97 & ELLE WIDGET
"FASHION AT YOUR FINGERTIPS"
NOKIA N97 & ELLE WIDGET
An international tailor-made campaign created for NOKIA:
In October 2009, NOKIA is launching a new version of the N97 terminal, dedicated to a feminine target. LAGARDERE ACTIVE has developed a ELLE widget to be embedded in the lite version of NOKIA's phone. THe widget will also be downloadable on OVI and on 3 other NOKIA devices.
The ELLE widget has been launched in English and will be developd in other languages according to ELLE local editions. It is divided into four categories: News, People, Runway, and Astrology. In France, the ELLE widget comes with eight exclusive categories: News, Mode, People, Beauté, Cuisine, Tests et Quiz, Astro, Love & Sexe.
A MUST-HAVE FOR ANY WOMAN WHO WANTS TO BE CONNECTED TO THE FASHION UNIVERSE 24/7!
To communicate on this exclusive partnership with ELLE and NOKIA, the Creative Solutions Department produced a multimedia campaign to present the phone's devices and the ELLE widget.
Concept: 'FASHION AT YOUR FINGERTIPS' Nokia connects you to up to the minute fashion with the ELLE widget
A mutimedia campaign:
5 ELLE Websites: AD BANNERS (Flash players + MPU or Top banners, on home page or on fashion section)
7 ELLE Editions: 1 SIMPLE EDITORIAL PAGE
Countries:
PRINT: UK, CHINA, INDIA, MIDDLE EAST, FRANCE, ITALY, USA
WEB: UK, CHINA, FRANCE, ITALY, USA
Date: October / November 2009
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