MANGO & ELLE

MANGO & ELLE

“MANGO VIRTUAL BACKSTAGE”

MANGO & ELLE

An international tailor-made global concept created for MANGO:

HAVE YOU EVER DREAMT OF HAVING A STYLING SESSION WITH A PROFESSIONAL?

GET YOUR CHANCE WITH MANGO AND ELLE!

For their Fall 2009 collection, MANGO has decided to create, together with the ELLE Network, an exclusive experience through a tailor-made website (mangobackstage.com), offering readers and fashionistas a playful and original way to find their ultimate style.

By entering MANGO’s virtual backstage at mangobackstage.com, web users will be able to play and create their ultimate outfit among selected pieces of clothing from the new collection. They can also find out about the model wearing their outfit and get some advice and tips from an ELLE stylist on how to spice up their style.

Through an international competition, this partnership will also offer the ELLE community a chance to win:

1- A 20% special discount in MANGO stores (voucher to be printed on the website).

2- A styling session with an ELLE stylist + 150 Euros to spend in store. For that, the ELLE community will have to deposit their voucher in local MANGO stores concerned by the global operation.

Concept: “ELLE & MANGO VIRTUAL BACKSTAGE”

An international campaign : 1 website available in 11 different countries (and languages):

WWW.MANGOBACKSTAGE.COM

Countries : BELGIUM, TURKEY, THAILAND, UK, HOLLAND, RUSSIA, CZECH REPUBLIC, ITALY, FRANCE, SPAIN, HONG KONG

Date : September / November 2009

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