Worldwide Media Solution
Lagardere Global Advertising, more than 400 media solutions around the world

Home News › Marketing › Air France Media

Air France Media

Air France Media

The 2010 results of the Premium survey show once again that Air France Media are the embodiment of a world of pure luxury.

According to the survey, 10% of the ‘Premium’ population reads Air France Magazine and Air France Madame, while Air France Magazine is shown to be the leader among its competitors in its affinity with the categories of reader that the survey describes as ‘Activ’ (executives and directors), ‘Activ Decision Business’ (business executives) and ‘Activ Easy Top 2’. (Top 2% of high income executives and directors).

The survey also shows that Air France Madame is the number 1 women’s magazine in its affinity with women who fall into the categories ‘Easy Top 5’ (top 5% high earners), ‘Easy Top 2’ (top 2% high earners), and ‘Activ Easy’ (high earning executives and managers).

(Source: Premium Survey)