JUST IN!

JUST IN!

Lagardère Advertising has enriched its portfolio with Dutch titles from the Audax group: AvantGarde, Glossy, HP/De Tijd, Primo, Stars, Vriendin, and Weekend. These titles are joining the existing portfolio of Hachette Holland, and there is now a new local advertising team working alongside them under the name of NL MAG.

AVANTGARDE: "Always your own style" ; a monthly upscale women’s title aimed at modern, fashion-conscious and self-assured women aged 20-35 with a high income.

GLOSSY: "Experience your own glamour world"; a monthly upscale celebrity title aimed at women aged 20-44 with an average to high income; they are curious about how stars live in their world of glitter and glamour.

HP/DE TIJD: A weekly upscale opinion/news title, targeting affluent people, the critical & international minded. Readership is made up of 59% men, 41% women, A B classes.

PRIMO: A weekly family title that brings cover-to-cover glamour features on the stars, including celebrity interviews. Readership is made up of mainstream women and men aged 25-49.

STARS: A monthly magazine aimed at young women aged 18-25. Stars readers are looking for a touch of glamour in their own lives and draw inspiration from the international A-list.

VRIENDIN: "Real, like you"; a women's weekly title aimed at women aged 20-49 who lead active lives and are interested in fashion, beauty, lifestyle, and personal development.

WEEKEND: A weekly magazine aimed at everyone interested in royalty and showbiz news. Readers are mainly mainstream women aged 35+. Weekend boasts high circulation and readership.

Please see the attached mediapacks for Avant Garde & Glossy for more information on these two titles (Our marketing team are currently working on the other mediapacks which will be made available soon):

> Download AVANT-GARDE mediapack (PDF - 0,42 Mo)

> Download GLOSSY mediapack (PDF - 0,56 Mo)

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