BE

BE

Be, a multi-media, high-end, generational and global brand, launched in March 2010 by Lagardère Active, has confirmed its success:

- As a magazine with a paid circulation of over 170 000 copies.

- As a high-end, generational women's brand that has evolved through all media platforms, producing results superior to its objectives.

By the end of 2010, Be magazine had achieved a paid circulation of 170 282 copies
(Source: OJD March/December 2010), representing an additional 10 000 copies than originally predicted at the launch.

Be also managed to surpass its advertising objectives in 2010, with 17 pages of advertising sold per issue, which was further improved in the last trimester during which the magazine published 21 pages of advertising per issue!

To mark its first birthday, Be will be published in pocket-size format, with adhesive, square-back bounding, as of the 11th February.

The launch of the pocket-size format will be supported by an advertising campaign (across television, press, billboards and sales points), with a new slogan "Be: publishing the trends before anyone else".

- Be also boasts a successful on-line community:

In less than one year since its launch, Be.com has accumulated almost 110 000 active members on its site.

Furthermore its iPhone application, an on-the-go link to the Be community, has obtained almost
70 000 downloads.

And finally, the unreleased series "Bienvenue dans la Ruche", to be shown on June and Be.com has recently been redeveloped, from a 6 minute format to a 26 minute format.

Bruno Lesouëf, Chief Executive of Lagardère Active's Press Division in France, commented: "Be achieved its objectives, in terms of community, diffusion and advertising returns. The creation of the pocket-size format signals the final stage of Be's launch, targeting the critical high-end women's market, where we are looking to reinforce our leadership".

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