AROUND THE WORLD

AROUND THE WORLD

The new site is 33% larger with a more impactful photo gallery. The new features include greater above-the-fold interactivity on article pages, including the ability to link social media sites and new options and to “see the slideshow”, “watch the video” and “hear the playlist”, it also offers users ‘related articles’ to maintain user engagement.

Mission:
• To celebrate the user by providing more content that is easier to consume.
• To continue to deliver on the ELLE brand promise to inspire women’s self-expression and personal style in all aspects of life.

The Result:
*Cleaner: Sleek, uncluttered design.
*Fresher: Regularly breaking news, updated multiple times during the day.
*Bolder: Higher-impact, stronger integration.

To learn more about the refresh and to see visual examples please see the following web presentation: http://customshow.com/client/elle/show/jtarquinio/ELLE/

• By Country
• By Media
• By Category
• By Brand
• By Target
• By Creative Solution