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ELLE Wedding launched in the UK

ELLE Wedding launched in the UK

Due to elleuk.com/wedding accounting for 6% of all traffic to elleuk.com, and with 72,000 ELLE readers planning on getting engaged in the next year (Kantar Media Target Group Index), ELLE UK decided to step into the bridal sphere and launch ELLE Wedding.

On sale for the first time in the UK on 9 September, the 200-page biannual magazine spans bridal beauty, fashion, accessories, travel and wedding planning inspiration.

ELLE Wedding is produced by the award-winning ELLE UK team and described under the tagline “individuality not conformity”.

Shot by ELLE’s iconic cover and fashion photographers, styled by ELLE’s Fashion Director Anne Marie Curtis and her team, and produced by the authoritative ELLE content team, ELLE wedding contains everything readers need to know about planning a bespoke wedding unlike anyone else’s.

This high-end beautifully produced biannual magazine delivers original, practical ideas alongside playful, intelligent writing on everything wedding-related.

ELLE UK editor in chief, Lorraine Candy, said of the new title: “there is no other luxury bridal magazine like it on the UK newsstand ELLE Wedding reinvents the concept of bridal titles and will help the bride showcase her own style.”

Meribeth Parker, Group Publishing Director at Hearst Luxury added: “The launch of ELLE Wedding is further testament to the success of ELLE’s 360 degree content strategy which has enabled the brand to reach an even wider and more engaged audience.”

The title’s first issue includes advertising by Cartier, Jenny Packham, Browns Bride and Graff. There is also a channel for wedding content on ELLE’s site, at elleuk.com/wedding.

ELLE Wedding will be marketed through a targeted social media campaign. It will be distributed at all newsstands across the UK, as well as at special events and through key partners.

ELLE Wedding will be published bi annually, with the second issue available on the 9th of February 2015.

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