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Be Original Chinese Original Cocktail Party

Be Original Chinese Original Cocktail Party

On April 7th 2014, designers and friends of ELLE DECORATION China gathered together in Milan to celebrate the magazine's 10th anniversary and to launch the theme for this year, which is “Be Original: the Age of YUAN CHUANG”. YUAN in Chinese means tracing back to the origin, while CHUANG means creativity and the future.

The event also exhibited leading Chinese talent from different industries. The new editorial director, Sun Xinxi, invited Zhu Zheqin and Zhang Lei, the curators of ‘KANJIAN CREATION’ and ‘RONG-SILK’ respectively, to share the exceptional content of the exhibitions.

During Milan Design week 2014, Chinese designs were presented on an international platform, ushering in the age of YUANG CHUANG. During the Design week, the editorial team of ELLE DECORATION China interviewed many top designers and debuted a series of videos such as the ELLE Decoration International Design Awards, Territory-wide Exhibition, Deco’s Pick, etc.  

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