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Presentation
From January 1st 2008, Europe 2 became Virgin Radio.
More than a simple name change, it now embodies a new set of values, representative of Richard Branson, its famous creator: relaxation, proximity, liberty, respect, generosity.
With its unique positioning, Virgin Radio is a reference amongst the “Pop Rock” community, allowing them to discover new up and coming artists.
Virgin Radio attracts an audience in their thirties with a programme of Pop Rock partnered with rock legends and new talent to show the daring spirit of the station.
Being interactive is at the heart of the Virgin Radio world, with 6 webstations and the creation of blogs, podcasts and events (Virgin Radio Live, Virgin Radio “Nouvelle Scène”…)
Rock Star music is the core value of Virgin Radio.
KEY FACTS
FRANCE
Radio Audience:
2 997 000 Daily listeners
205 000 Listeners at any one time
Source:
Mediametrie Jan-Mar 2010
Male 54%
Socio-Demographic Profile:
13 - 24 y.o 36%
25 - 34 y.o 32%
> 35 y.o 33%
Urban : 40%
AB Class Household : 50%
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