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Presentation
The unique concept of Yellow is tailored to measure for Czech girls and adds something of real life to the idea of a modern magazine. It is intended for women who are just discovering theirs own personalities, looking for their own styles and places in society. Yellow help them find the right direction and goals.
Yellow is a daring and witty magazine for young women, who want to know about everything and are not afraid to try it themselves. Get an original view of the world and its celebrities in everyday life.
KEY FACTS
2004
Frequency:
Monthly
Circulation:
63 398 (ABC CR jan-jul08)
Distribution:
Czech Republic
145 000 (Media Projekt jan-Jun08)
Men/Women Readers:
Female : 90%
Socio-Demographic Profile:
< 18 y.o 29%
19 - 27 y.o 42%
> 28 y.o 30%
AB Social Class : 23%
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