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Presentation

cWOMAN’S DAY is the indispensable guide for active women in search of healthier and more fulfilling lives. Understanding working mother needs for the achievement in life, the focus of the editorial themes is mainly on self-improvement and development. In order to provide solutions to the daily concerns of this mature audience who are handling family and profession simultaneously, the editorial style is practical and illustrative making it easily applicable.
WOMAN'S DAY have modern values and consumption behaviours.
They enjoy shopping for themselves and their families.
They are the main decision-makers in their household for purchasing decisions.
They are family-oriented, 2/3 of them have children and others are planning to have children in the future. They are educated and enjoy high personal and household incomes.
Most of those working have white-collar jobs.

 

KEY FACTS

Launch date:
1937

Frequency:
Monthly

Circulation:
3 863 710 (ABC Jan-June 2011)

Distribution:

United States
Total Reach:
20 457 000 (MRI Spring 2011)

Socio-Demographic Profile:
18-34 Y.O 15%
35-54 Y.O 44%
>55 Y.O 42%


Employed 55%


Socio-Economic Profile:
Median HHI $57 000
4 color page rate:
272 960 USD

Rates: Please contact us