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Presentation

WOMAN’S DAY is the indispensable guide for active women in search of healthier and more fulfilling lives. Understanding working mothers needs for their achievement in life, the editorial themes focuses mainly on self-improvement and development. In order to provide solutions, regarding the daily concerns of this mature audience handling family and working simultaneously, the editorial style is simple and illustrative, making it easily applicable.

WOMAN’S DAY readers have modern values and consumption behaviours.
They enjoy shopping for themselves and their families.
They are the main decision-makers in their household.
They are family-oriented, 2/3 of them have children and others are planning to have in the future. They are educated and enjoy high personal and household incomes.
Most of those working have white-collar jobs.

 

KEY FACTS

Launch date:
1996

Frequency:
Monthly

Circulation:
987 000 (Pub stat 2011)

Distribution:

China
Men/Women Readers:
Female 61%

Socio-Demographic Profile:
25 - 34Y.O 30%
35 - 44 Y.O 28%
45 - 54 Y.O 18%

HIGH EDUCATION : 55%
HIGH HOUSEHOLD INCOME : 43%


4 color page rate:
140 000 CNY

Rates: Please contact us