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Presentation
VERSION FEMINA embodies the mass market women’s magazine open to all dimensions of femininity. Through the different sections, it appeals to :
- women at the heart of society (news, celebrities, culture)
- women searching for personal fulfilment (qualitative fashion and beauty )
- women at the centre of a family ( free time, « art de vivre » ..)
VERSION FEMINA is the only weekly female supplement of the major newspapers
(38 different regional newspapers) and national Sunday newspaper (Le Journal du Dimanche-
for Parisian region ).
KEY FACTS
Launch date:
2002
Frequency:
Weekly
Circulation:
3 389 729 (OJD 2010-2011)
Distribution:
2002
Frequency:
Weekly
Circulation:
3 389 729 (OJD 2010-2011)
Distribution:
France
Total Reach:
9 236 000 (AEPM 09/10)
Men/Women Readers:
Women 63%
Socio-Demographic Profile:
35 - 49 y.o 33%
50 - 64 y.o 31%
> 65 y.o 30%
AVERAGE AGE : 54 Y.O.
HOUSEHOLD SHOPPER : 57%
AB CLASS : 26%
9 236 000 (AEPM 09/10)
Men/Women Readers:
Women 63%
Socio-Demographic Profile:
35 - 49 y.o 33%
50 - 64 y.o 31%
> 65 y.o 30%
AVERAGE AGE : 54 Y.O.
HOUSEHOLD SHOPPER : 57%
AB CLASS : 26%




