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Presentation
Télémagazine, the magazine at the heart of daily French consumption, has a very specific distribution method and thus a unique selling point. It is the only TV guide magazine sold at the tills of hyper and supermarkets. It thus captures the attention of the 4 million people who pass through the check-out everyday. The magazine covers all the big current TV topics that appeal to young families.
It includes a complete programme schedule, structued by television channel (9 pages per day), and all the programmes on HD. However, it also covers topics such as shopping and recreation in order to captivate the whole family, including children.
KEY FACTS
1995
Frequency:
Weekly
Circulation:
324 864 (OJD 2010)
Distribution:
France
1 137 000 (AEPM 2010)
Men/Women Readers:
Female: 44%
Socio-Demographic Profile:
15 - 24 Y.O 22%
25 - 34 Y.O 21%
35-49 Y.O 29%
50-64 Y.O 20%
65 + Y.O 8%
AVERAGE AGE 39,5
OCCUPATION
Employed 40%
Socio-Economic Profile:
SOCIAL CLASS
A 11%
B 18
INCOMES
>36,000 Euros 31




