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Presentation
Samo Zdrowie is a health & beauty magazine aimed at readers in search of emotional and physical well-being. It informs you about beauty, diets, psychology, family & relationships.
The main sections of the magazine consist of the following :
POSITIVE START: optimistic texts focusing on inner and outer appearances
RHYTHM OF NATURE: emphasises on the importance of natural medicine (Looking for inner balance rather than taking medicines)
BEAUTY: Skin care and beauty care
DIETS: four pages of various diets
PSYCHOLOGY
SEX
HOUSE & FAMILY
SOS! Help and advice regarding everyday woman-problems like gynaecology, contraception and healthy nourishing.
KEY FACTS
1997
Frequency:
Monthly
Circulation:
58 000 (ZKDP 2010)
Distribution:
Poland
523 000 (PBC 2010)
Men/Women Readers:
Female 79%
Socio-Demographic Profile:
15 - 24 Y.O 8,9%
25 - 34 Y.O 21,4%
35 - 44 Y.O 17,3%
45 - 54 Y.O 23,7%
55 + Y.O 28,6%
AVERAGE AGE 45
Employed 56,2%
College/University 29,3%
RESIDENCE
500 000+ citizens 13,4%
Socio-Economic Profile:
SOCIAL STATUS
Professionals & Officials 12,1%
Semi-professionals & non-manual workers 14,1%
MONTHLY HOUSEHOLD INCOME
2001-3000 PLN 17,2%
3001 + PLN 10,8%
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