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Presentation
Road & Track magazine is written for the automotive enthusiast and contains information about cars
and driving blended with wide-ranging feature stories, entertainment and racing coverage.
Road & Track's road tests and comparison tests are the most complete and technically accurate in the industry
KEY FACTS
Launch date:
1947
Frequency:
Monthly
Circulation:
678 672 (ABC Jan-June 2011)
Distribution:
1947
Frequency:
Monthly
Circulation:
678 672 (ABC Jan-June 2011)
Distribution:
United States
Total Reach:
4 430 000 (MRI Fall 2011)
Socio-Demographic Profile:
18-34 YEARS OLD 33%
35-54 YEARS OLD 43%
55+ YEARS OLD 24%
MEDIAN AGE 44 y.o
COLLEGE EDUCATED 64%
Socio-Economic Profile:
$ 60,000 AND MORE 66%
$ 75,000 AND MORE 55%
Median HHI ($) $97 179
EMPLOYED 71%
4 430 000 (MRI Fall 2011)
Socio-Demographic Profile:
18-34 YEARS OLD 33%
35-54 YEARS OLD 43%
55+ YEARS OLD 24%
MEDIAN AGE 44 y.o
COLLEGE EDUCATED 64%
Socio-Economic Profile:
$ 60,000 AND MORE 66%
$ 75,000 AND MORE 55%
Median HHI ($) $97 179
EMPLOYED 71%
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