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Presentation

Riders is based on a new concept for men’s magazines. “Passion” is the driving force behind Riders. The magazine’s inspiration is drawn from a passion for motorbikes, the outdoors and freedom.It not only focuses on motorbikes, but also on many other things that men are passionate about, such as lifestyle choices and beliefs. This new magazine displays an unprecedented mix of top design and photography and aims to become an innovative communication tool between the modern upper class and the fashion and luxury industry. Riders is a unique men’s magazine due to its top quality positioning. The image and design of the magazine are created with great care; almost 90% of the content is produced in-house. Riders Brazil was launched in November 2010, following the same editorial project of the Italian edition but with a greater amount of local content – at least 50% of each edition will be produced in Brazil.

 

KEY FACTS

Launch date:
2010

Frequency:
Monthly

Circulation:
20 000 (Print Run)

Distribution:

Brazil
Socio-Demographic Profile:
Target:

-Trend setters
-Open minded
-Men
-25-54 y.o.
-Upper + Upper Middle Class

4 color page rate:
12 000 EUR

Rates: Please contact us