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Presentation
RED is glamorous and stylish but at the same time is accessible – it fuses aspirational fashion and trends with wearable chic.It’s all about Grown Up Cool.It is a totally self indulgent magazine which focuses completely on the reader – fashion is an integral part of RED. It is an aspirational magazine, using a fantastic range of designers in its main fashion pages. Red is an intelligent magazine for women who love fashion but aren’t fashion victims. It embraces style, independence, glamour and gloss... for the best things in life. Most importantly, RED has a sense of humour, it has a feel good factor. Red fashion is effortless, stylish, optimistic, intelligent and upbeat.
KEY FACTS
2004
Frequency:
Monthly
Circulation:
54 411 (HOI 2011/2)
Distribution:
Netherlands
155 000 (NOM 2010-ll)
Men/Women Readers:
Female : 85%
Socio-Demographic Profile:
13 - 24 Y.O: 13%
25 - 34 Y.O: 14%
35 - 49 Y.O: 38%
50 + Y.O : 35%
Average age: 43 y.o.
Education very high: 17%
Education high: 30%
Urban: 22%
Socio-Economic Profile:
AB1 Social class : 69%
Income > 36 500 €: 59%




