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Presentation
MI CASA is a reference magazine for decoration as readers often keep their back copies for future reference, whilst keeping quality and price in mind.
Following a clear and simple structure the magazine covers the three main areas; Ideas, solutions and Advice, with the 'ideas' section being the most important part of the issue.
MI CASA is therefore the active spanish decoration magazine.
KEY FACTS
Launch date:
1994
Frequency:
Monthly
Circulation:
66 963 (OJD Jan - Dec 10)
Distribution:
1994
Frequency:
Monthly
Circulation:
66 963 (OJD Jan - Dec 10)
Distribution:
Spain
Total Reach:
415 000 (EGM 2° AM 2010)
Men/Women Readers:
Female : 81%
Socio-Demographic Profile:
25 - 34 y.o 22%
35 - 44 y.o 29%
45 - 54 y.o 20%
Average Age: 42
Socio-Economic Profile:
Upper/ Up. Middle Class 32%
415 000 (EGM 2° AM 2010)
Men/Women Readers:
Female : 81%
Socio-Demographic Profile:
25 - 34 y.o 22%
35 - 44 y.o 29%
45 - 54 y.o 20%
Average Age: 42
Socio-Economic Profile:
Upper/ Up. Middle Class 32%
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