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Presentation

Maxim is the world’s biggest men’s general interest magazine selling 4 million copies, with 32 editions in 44 countries, and growing bigger all the time. It’s a fresh voice after the politically correct age, assuring men that it’s OK to be themselves.
Maxim provides readers with a useful service, laugh-out-loud humour and all the help men need in an « affirmational » way, along with the very appealing illustrations.
Maxim is smart, direct and entertaining. It is simple: You’re a guy, be proud of it.

 

KEY FACTS

Launch date:
2002

Frequency:
Monthly

Circulation:
370 000 (TNS Russia April 2011)

Distribution:

Russian Federation
Total Reach:
2 487 000 (NRS 2010/3)

Men/Women Readers:
Male 65%

Socio-Demographic Profile:
16-19 YO 10%
20-24 YO 26%
25-34 YO 36%
35-44 YO 15%
45-54 YO 9%
55-64 YO 3%
> 65 YO 1%
AVERAGE AGE 30



Socio-Economic Profile:
Top / Middle management 31%

Working 74%

High income 52%
4 color page rate:
535 000 RUB

Rates: Please contact us