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Presentation
Maxim is the world’s biggest men’s general interest magazine selling 4 million copies, with 32 editions in 44 countries, and growing bigger all the time. It’s a fresh voice after the politically correct age, assuring men that it’s OK to be themselves.
Maxim provides readers with a useful service, laugh-out-loud humour and all the help men need in an « affirmational » way, along with the very appealing illustrations.
Maxim is smart, direct and entertaining. It is simple: You’re a guy, be proud of it.
KEY FACTS
2003
Frequency:
Monthly
Circulation:
45 104 (ABC CR 2010)
Distribution:
Czech Republic
159 500 (Media Projekt 2010)
Men/Women Readers:
Male 85%
Socio-Demographic Profile:
< 29 y.o 65%
30 - 39 y.o 22%
> 40 y.o 13%
AB Class : 47%
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