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Presentation
The 100% sporting magazine.
L’Equipe Mag is The Saturday supplement of the sports daily newspaper l‘Equipe. It is about sport through society, economy, fashion and culture.
It is the leader in the French market covering all types of sporting events, concerning everyone (men, women, children), featuring articles and reports, reinforced by an excellent choice of photography.
Its particularity is to reach all members of the family at the week end in a relaxing reading context.
In April 2009, L’Equipe Mag was launched under a new formula which put the magazine into the centre of current events.
The magazine’s layout was redesigned by Mario Garcia and it’s now called ‘L’Equipe Mag’ in place of l'Equipe Magazine, with a new slogan:"Discover what goes on backstage in sport news”.
KEY FACTS
1980
Frequency:
Weekly
Circulation:
330 876 (OJD DSH 2010-2011)
3 708 000 (AEPM 2009-2010)
Men/Women Readers:
Male 83%
Socio-Demographic Profile:
< 34 y.o 47%
35 - 49 y.o 31%
> 50 y.o 23%
AB Social Class : 41%
Urban: 47%
Income +48 000 € :15%
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