Worldwide Media Solution
Lagardere Global Advertising, more than 400 media solutions around the world
Presentation
IN STYLE is a monthly women’s magazine with a unique concept :
it is entirely oriented around the celebrities and stars of the world, whose personal style and lifestyle can serve as authentic role-models for the discriminating reader.
The celebrities invite IN STYLE into their homes and offer the reader very private, personal glimpses into their otherwise well-protected lives.
IN STYLE’s main topics:
The look : fashion worn by the celebrities on “red carpets” around the world
Styling ideas : detailed outfits and styling tips for all occasions
Beauty talk : celebrities reveal their personal beauty tricks
Beauty report : facts worth knowing about beauty and wellness
Plus in each issue : Trends & Talk, Travel, Home Story, Automobiles
ONLY SOLD FROM ITALY AND GERMANY
KEY FACTS
2008
Frequency:
Bi-monthly
Circulation:
87 000 (ZKDP 2010)
Distribution:
Poland
161 000 (PBC 2010)
Men/Women Readers:
92% Female
Socio-Demographic Profile:
15-24 Y.O 38,6%
25-34 Y.O 28,1%
35-44 Y.O 16,4%
45-54 Y.O 9,0%
55 + Y.O 8,0%
AVERAGE AGE 32
Employed 58,2%
EDUCATION
Second + Univer. 87,3%
Socio-Economic Profile:
Professionals & Officials 16,3%
Semi-professionals & Other Non-manual Workers 17,3%
Owners of Private Companies 9,0%
Sales, Service, & Skilled Manual Workers 15,3%
Unskilled Manual Laborers 2,3%
Students 23,2%
HIGH HOUSEHOLD INCOME
3000+ PLN 25,1%




