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Presentation
More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.
ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY,STYLISH,SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces to new ideas.
KEY FACTS
1985
Frequency:
Monthly
Circulation:
1 132 860 (ABC Jan-June 2011)
Distribution:
United States
6 302 000 (MRI Fall 2011)
Men/Women Readers:
Female : 87%
Socio-Demographic Profile:
18-34 YO 52%
35-54 YO 32%
55 + YO 16%
Median Age 38
Socio-Economic Profile:
$ 60,000 AND + 54%
$ 75,000 AND + 44%
Median HHI ($) $87 595
Employed 67%
College educated 70%
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