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Presentation
More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.
ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY,STYLISH,SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces to new ideas.
KEY FACTS
1994
Frequency:
Monthly
Circulation:
73 000 (ZDKP 2010)
Distribution:
Poland
370 000 (PBC 2010)
Men/Women Readers:
Female : 88%
Socio-Demographic Profile:
25 - 34 Y.O 29%
35 - 44 Y.O 14%
45 - 54 Y.O 15%
AVERAGE AGE 37
Employed 64%
High Education 87%
Urban/ City above 500 000 26%
Socio-Economic Profile:
Professionals & Officials 17%
Semi-professionals & 19%
Other Non-manual Workers
Owners of Private Companies 10%
Students 14%
HOUSEHOLD INCOME
3001+ PLN (High) 55%
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