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Presentation

More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.

ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY,STYLISH,SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces to new ideas.

 

KEY FACTS

Launch date:
1989

Frequency:
Monthly

Circulation:
84 260 (HOI 2011/2)

Distribution:

Netherlands
Total Reach:
281 000 (NOM 2010-ll)

Men/Women Readers:
Women: 84%

Socio-Demographic Profile:
AGE
15-24 y.o. 31%
25-34 y.o. 12%
35-49 y.o. 22%
50-64 y.o. 23%
65+ y.o. 9%
AVERAGE AGE 38

RESIDENCE
Urban 24%


Socio-Economic Profile:
A CLASS 23%

INCOME > 36 500€ 46%
4 color page rate:
10 250 EUR

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