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Presentation
FASHION MAGAZINE FOR YOUNG WOMEN WHO DARE TO BE DIFFERENT
Drawing on the heritage of ELLE, ELLE GIRL is a younger version of ELLE.
ELLE GIRL delivers a visually sophisticated yet fun approach that celebrates
an independent attitude with an international flair.
ELLE GIRL embraces all standards of beauty integrated with a full spectrum of fashion.
It is edited for the young woman who embraces her own experimental style
and dares to be different.
KEY FACTS
Launch date:
2003
Frequency:
Monthly
Circulation:
210 000 (TNS Russia April 2011)
Distribution:
2003
Frequency:
Monthly
Circulation:
210 000 (TNS Russia April 2011)
Distribution:
Russian Federation
Total Reach:
359 000 (NRS March-July 2011)
Men/Women Readers:
Female: 96%
Socio-Demographic Profile:
16-19 Y. O 40%
20-24 Y. O 23%
25-34 Y. O 17%
35-44 Y. O 11%
45-54 Y.O 9%
Employed: 42%
Higher Education: 21%
Socio-Economic Profile:
INCOME
BC 39%
FAMILY PURCHASING CAPACITY
Sometimes buy expensive items 62%
but can't purchase anything
they want/Can afford anything
they want
359 000 (NRS March-July 2011)
Men/Women Readers:
Female: 96%
Socio-Demographic Profile:
16-19 Y. O 40%
20-24 Y. O 23%
25-34 Y. O 17%
35-44 Y. O 11%
45-54 Y.O 9%
Employed: 42%
Higher Education: 21%
Socio-Economic Profile:
INCOME
BC 39%
FAMILY PURCHASING CAPACITY
Sometimes buy expensive items 62%
but can't purchase anything
they want/Can afford anything
they want




