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Presentation
Established as the international home style magazine, ELLE Decoration is the only truly global brand in the sector of home and interiors magazines.
Upscale and contemporary, its mission is to encourage readers to express themselves and their tastes through their surroundings. As a source of inspiration and practical ideas, it combines aspiration with the achievable and stimulates the desire for style and quality throughout the home.
ELLE Decoration anticipates future trends and showcases designers from all over the world*.
Each edition of ELLE Decoration is a local magazine created by a dedicated and highly talented local editorial team, yet the strength of the international ELLE network and brand identity allows for a continuous exchange of images and ideas and a truly international perspective.
* Creation of the EDIDA : ELLE DECO International Design Awards. Each year, all editions salute the best in home furnishings from around the world.
KEY FACTS
1989
Frequency:
Monthly
Circulation:
70 323 (ABC Jan-June 2011)
Distribution:
United Kingdom
203 000 (NRS 2010)
Men/Women Readers:
Female : 70%
Socio-Demographic Profile:
SEX (Index)
Women 70% (136)
AGE
15 - 24 Y.O 13% (81)
25 - 34 Y.O 24% (150)
35 - 44 Y.O 31% (182)
45 - 54 Y.O 17% (100)
55 + Y.O 14% (41)
MEDIAN AGE (Y.O) 38
Socio-Economic Profile:
AB class 46% (170)
Graduate 43% (215)
Greater London 34% (262)
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