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Presentation
DOMOU is a trustful and essential source for one who wants to repair, fit out or decorate his/her living quarters. The magazine gives complete, trustful and practical recommendations on decorating and furnishing one’s house.
Readers share their experiences and architects, designers, engineers as well as other experts in construction give their opinions.
It provides vital and explanatory information in order for the readers to make a rational and smart choice in their decision-making.
DOMOU is unique in that it helps to calculate the expenses on materials, work and furniture and even offers legal advice making readers’ lives much simpler and comfortable.
It also features events such as thematic exhibitions and displays the latest building constructions and the newest furniture available on the Russian market.
The real estate market is currently booming in Russia and buying and renovating apartments has become a main project for families.
DOMOU is a stylish and practical magazine on home improvement for the middle and upper classes.
KEY FACTS
2007
Frequency:
Monthly
Circulation:
170 000 (TNS Russia March 2011)
Distribution:
Russian Federation
478 000 (NRS sept 2010 - fev 2011)
Men/Women Readers:
Female: 68%
Socio-Demographic Profile:
AGE
20-24 Y. O 8%
25-34 Y. O 24%
35-44 Y. O 26%
45-54 Y.O 24%
55-64 Y.O 11%
65+ Y.O 2%
AVERAGE AGE 39
EDUCATION
Higher 38%
Socio-Economic Profile:
SOCIAL STATUS
Top Managers 21%
Middle Management 18%
INCOME
AB 49%
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