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Presentation
CAR AND DRIVER is the world’s largest automotive magazine, presenting unsurpassed technical expertise and the ability to place readers behind the wheel.
The latest new cars, vans, SUV’s and pick-ups are tested, evaluated and reported - domestic and imports.
Coverage ranges from the practical to the exotic, with an emphasis on those cars that are heaven-sent to provide all the rewards an outstanding vehicle can offer.
KEY FACTS
Launch date:
1955
Frequency:
Monthly
Circulation:
1 238 416 (ABC Jan-June 2011)
Distribution:
1955
Frequency:
Monthly
Circulation:
1 238 416 (ABC Jan-June 2011)
Distribution:
United States
Total Reach:
8 856 000 (MRI Fall 11)
Socio-Demographic Profile:
18 - 34 y.o 42%
35 - 54 y.o 37%
55+ y.o 21%
MEDIAN AGE 42 y.o
COLLEGE EDUCATED 56%
Socio-Economic Profile:
Median HHI ($) $91 244
EMPLOYED 72%
PROF / MANAGERIAL 23%
8 856 000 (MRI Fall 11)
Socio-Demographic Profile:
18 - 34 y.o 42%
35 - 54 y.o 37%
55+ y.o 21%
MEDIAN AGE 42 y.o
COLLEGE EDUCATED 56%
Socio-Economic Profile:
Median HHI ($) $91 244
EMPLOYED 72%
PROF / MANAGERIAL 23%




