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Presentation
Café is the up-market fashion and lifestyle magazine which contains a wide range of topics and covers everything that intelligent and successful men are interested in – fashion, careers, sport, cars, travel etc. It is the first male lifestyle magazine in Sweden.
The magazine features in-depth reports on social and cultural issues and interviews with the key figures Swedish society.
KEY FACTS
Launch date:
1990
Frequency:
Monthly
Circulation:
29 500 (TS 2010)
Distribution:
1990
Frequency:
Monthly
Circulation:
29 500 (TS 2010)
Distribution:
Sweden
Total Reach:
11 000 (Orvesto 2011:1)
Men/Women Readers:
Male 70%
Socio-Demographic Profile:
15-24 Y.O 34%
25-34 Y.O 23%
35-49 Y.O 32%
50 -79 Y.O 12%
Average age 34 yo
RESIDENCE
Stockholm/Gothenburg/Malmoe 50%
UNIVERSITY 42%
Socio-Economic Profile:
ANNUAL HOUSEHOLD INCOME (SEK)
> 600 000 SEK 39%
STATUS
Has Managership 18%
Has Staff Responsibility 18%
11 000 (Orvesto 2011:1)
Men/Women Readers:
Male 70%
Socio-Demographic Profile:
15-24 Y.O 34%
25-34 Y.O 23%
35-49 Y.O 32%
50 -79 Y.O 12%
Average age 34 yo
RESIDENCE
Stockholm/Gothenburg/Malmoe 50%
UNIVERSITY 42%
Socio-Economic Profile:
ANNUAL HOUSEHOLD INCOME (SEK)
> 600 000 SEK 39%
STATUS
Has Managership 18%
Has Staff Responsibility 18%
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