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Presentation
Avenue L was born from the alliance between Hachette Filipacchi and Lotte Department Store group (The largest Korean department store chain). Both companies are leaders in their field and this magazine benefits from Hachette’s expertise in publishing and from Lotte Department Stores’ leading position in retail.
Avenue L is the first and only luxury membership shopping magazine Avenue L offers :
The best editorial quality
Clear cut editorial concept
Upscale database
KEY FACTS
Launch date:
2005
Frequency:
Monthly
Circulation:
60 000 (Pub. Stat)
Distribution:
2005
Frequency:
Monthly
Circulation:
60 000 (Pub. Stat)
Distribution:
Korea, Republic of
Men/Women Readers:
Women 82%
Socio-Demographic Profile:
25- 34 Y. O 10%
35- 44 Y.O 35%
45- 54 Y.O 22%
Higher Education 31%
Socio-Economic Profile:
HH INCOME PER MONTH
> 3,000,000 W 73%
Women 82%
Socio-Demographic Profile:
25- 34 Y. O 10%
35- 44 Y.O 35%
45- 54 Y.O 22%
Higher Education 31%
Socio-Economic Profile:
HH INCOME PER MONTH
> 3,000,000 W 73%




