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Presentation
ANTENNA-TELESEM is a national TV-guide which is n°1 in Russia in terms of circulation. The newspaper is published in 48 Russian cities and 2 cities just over the border.
ANTENNA-TELESEM is the best TV-guide, because it has the fullest program, schedule with films, series and program announcements.
It contains exclusive interviews, the most interesting stories of the star’s lives, details about films and answers to the readers’ questions.
There are constant themed sections: health, women, dinner with a star, horoscopes, games, competitions and crosswords.
ANTENNA-TELESEM is a unique advertiser. The life span of the edition is 10-12 days (from the moment of purchase until when it stops being used as the current TV guide). Therefore, the advertising lasts longer and is more effective than in other newspapers.
KEY FACTS
1994
Frequency:
Weekly
Circulation:
4 044 338 (TNS Russia March 2011)
Distribution:
Russian Federation
10 749 000 (NRS sept 2010 - fev 2011)
Men/Women Readers:
Female 63%
Socio-Demographic Profile:
25-34 YEARS OLD 22%
35-44 YEARS OLD 19%
45-54 YEARS OLD 18%
55+ YEARS OLD 20%
AVERAGE AGE 40
Working : 65%
Socio-Economic Profile:
INCOME
BC 43%
FAMILY PURCHASING CAPACITY
Sometimes buy expensive items, but cannot buy 37%
anything they want / Can afford anything they want
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