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Presentation
All About Soap gets soap fans closer to their favourite TV stars, finding out exactly what they want to know, and showing them what happens to their favourite characters once the cameras stop rolling.
All About Soap is for the young woman who loves watching soaps, but also enjoys going out and having fun. And when she does meet up with friends, what’s happening in the soaps will always crop up into the conversation. She’s not just interested in the storylines, she wants to know about the stars’ celebrity lifestyle too.
All About Soap is “Fun, frothy and frivolous”.
KEY FACTS
1999
Frequency:
Fortnightly
Circulation:
90 861 (ABC Jan-June 2011)
Distribution:
United Kingdom
441 000 (NRS 2010)
Men/Women Readers:
Female: 90%
Socio-Demographic Profile:
15-24 YO 35%
25-34 YO 18%
35-44 YO 16%
45-54 YO 12%
55+ YO 18%
AVERAGE AGE 33
RESIDENCE
Greater London 14%
Socio-Economic Profile:
ABC1 31%
C2DE 69%




