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Presentation
Air France Madame is an upscale magazine with an editorial approach of 100% enjoyment in a unique and privileged reading environment : the aeroplane.
Air France Madame embodies a lifestyle which is both feminine and luxurious. It encompasses pleasure & relaxation, yet it is distinct with its “French touch”, combining innovation and freedom. Air France Madame is THE inflight companion for a reader who combines two rare qualities : the desire to enjoy herself and the means to do so.
The magazine is written both in French and English, and is distributed in First and Business classes on all Air France flights, as well as in displays in Air France lounges.
Air France Madame : the fusion of superb photography and first class writing
KEY FACTS
1986
Frequency:
Bi-monthly
Circulation:
269 798 (OJD 2010-2011)
Distribution:
France
384 000 (AUDIPRESSE PREMIUM 2009)
Men/Women Readers:
Men : 60%
Socio-Demographic Profile:
18 - 34 y.o 30%
35 - 44 y.o 26%
45 - 59 y.o 32%
60+ y.o 11%
Socio-Economic Profile:
Highest Incomes (Top 2 %) 36%




