Paris Tourism Board

THE CLIENT'S OBJECTIVES

RECRUITMENT
Encourage the young British generation to visit Paris "now"

OUR CONCEPT

"IN AND AROUND PARIS"
A presentation of all the hottest venues and events, as well as the key attractions in and around Paris.
A tailor-made model photoshoot, giving the pages and layout a fashionable twist.

CREATION

An 8-page advertorial designed as the ELLE UK life-style section to act as a guidebook for a week end trip.

COUNTRY

UK

DATE

November & December 2006