Mercedes

THE CLIENT'S OBJECTIVES

IMAGE / RECRUITMENT
Create a buzz around the "design:project", an exclusive international designers competition launched by Mercedes-Benz around the new GLK

OUR CONCEPT

EXPERIENCE DESIGN FROM WITHIN
Present the "design:project" to ELLE readers
Launch a competition dedicated to ELLE readers and ELLE web users to win a trip in European design capitals.

CREATION

STEP 1 - LAUNCH THE COMPETITION
1 page advertorial in ELLE magazines and a tailor made flash island integrated in ELLE websites with ad banners, produced in 4 languages.
STEP 2 - REPORT OF THE DESIGN PROJECT
1 page advertorial in ELLE magazines and ad banners on ELLE websites, produced in 4 languages.

COUNTRIES

Italy, France, Germany, Spain.

DATE

May & September 2008