Ecco

THE CLIENT’S OBJECTIVES

IMAGE/RECRUITMENT
Place the brand at the heart of fashion, by associating ECCO with ELLE and trendsetters.
Promote the new Spring-Summer 2008 shoes collection for women.
'Add style to comfort'

OUR CONCEPT

"BE, BELIEVE, BEHAVE"
A mix of model and still life pictures + creation of an exclusive Shoe Design Competition

CREATION

STEP 1 : APRIL 2008
A 8-page tailor-made supplement in 15 ELLE magazines
+ A back-up page
+ 15 panoramic dedicated micro sites
+ Online media campaigns on ELLE websites
+ POS material (displays, "making of" videos)

STEP 2 : SEPTEMBER 2008
A single page advertorial revealing the winner
+ POS material (displays)

COUNTRIES

Quebec, Canada, Japan, Hong Kong, China, UK, Italy, Norway, Sweden, Russia, Poland, Belgium, Belgie, Holland, Slovenia, Serbia.

DATE

April & September 2008

Photos Credits : Vincent de Marly - Pierre Gentilhomme