Dior

THE CLIENT'S OBJECTIVES

Reinforce the commercial launch of Dior Backstage, its new makeup range and its breakthrough in 2007, thanks to a specific long-term format (and linked with Dior Backstage Codes).

OUR CONCEPT

"DIOR BACKSTAGE BOOKLET"
Treat each product as a learning experience. It should be an entertaining process both very visual and to a high standard. The aim is to be able to visualize at a quick glance the integrity of the backstage offer.
A colourful universe with graphic guidelines attracting the reader.

CREATION - PRINT

A 16-page supplement in 6 editions of ELLE.

COUNTRIES

France, Russia, Greece, Italy, Belgium, Japan

CREATION - WEB

Print concept adapted to a digital version : online campaign inviting web users to discover the new collection through a tailor-made website but also to take part in a competition (France only)

COUNTRIES

France, Russia, Spain